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  AUTOMOBILE DESIGN GRAPHICS *

  JIM HEIMANN, STEVEN HELLER, JIM DONNELLY

  Marketing one of the major purchases of their lives to Americans was an exacting process that involved not only traditional advertising but also a crucial item that extolled the virtues of the cars: the brochure. Often oversize and sumptuously produced, including acetate overlays with fabric and paint swatches, brochures were only available at dealer showrooms or auto fairs hen...

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